Who we are
Pixy is built and operated by the Pixy Development Team, which is the data controller for everything described here.
For any privacy question, correction or deletion request, write to support@pixykid.com. We answer every message ourselves.
What we collect
We only collect what the app needs in order to work:
- Account details — the email address you sign in with.
- Child profiles — name or nickname, date of birth, and any photo you choose to add.
- Growth data — height, weight, head circumference and the dates you recorded them.
- Activity logs — sleep, feeds, nappies and the other entries you make.
- Anonymised usage analytics — which screens are opened and whether the app crashed. Never tied to a child.
What we use it for
Your entries exist to be given back to you: charts, trends, reminders, and the AI insights that read your own logs and tell you what they suggest.
We do not sell your data, and we do not show advertising. Nothing you record is shared with data brokers, and no third party is given your data for their own purposes.
Third-party services
Running the app requires a small number of established providers:
- Google Firebase — the database your entries are stored in, and the sign-in system.
- Google Gemini — generates the AI insights, stories and recipes. Prompts are sent without your child's name or photo.
- RevenueCat — handles subscription status. It never sees your child data.
- Vercel — hosts this website and counts its page views. The website analytics set no cookies, store no personal data, and do not follow anyone across sites or over time. This applies to the website only, never the app.
Children's data
Pixy is a tool for parents and carers, not a service for children. Accounts belong to adults, the app is not directed at children, and children are not asked to use it.
The records inside an account describe a child, so we treat them as the most sensitive data we hold: they are never used for advertising, never profiled, and never sold.
Storage and security
Data travels encrypted in transit and is stored on Google Cloud infrastructure inside Firebase, behind access rules that only allow your own account to read your own family data.
No system is perfect, and no one can promise otherwise. If a breach ever affected your data, we would tell you.
How long we keep it
Your records are kept for as long as your account exists, because that is the point of a tracker — last month's sleep only means something next to last year's.
When you delete your account, the family data goes with it.
Deleting your account
You are in control. Settings > Delete Account inside the Pixy app permanently removes your account and every record attached to it. There is no waiting period and no recovery — that is deliberate.
Write to support@pixykid.com from the address on the account and we will delete it for you.
Your rights
Wherever you live, you can ask us for a copy of your data, ask us to correct it, or ask us to erase it. Depending on your country you may also have the right to object to certain processing or to complain to your local data protection authority.
All of it goes through the same address: support@pixykid.com.
Changes to this policy
If this policy changes in a way that matters, the date at the top of this page changes with it, and material changes are announced in the app.