Editorial standards

Who writes them

The team that builds Pixy — Pixy AI Labs, the publisher of the app on the App Store and Google Play. No individual byline is attached, because no individual on the team holds a clinical qualification that a byline would be claiming. We think a visible source list is worth more than an unverifiable expert name at the top of a page.

What we check against

Where a guide makes a claim about children’s health, development or safety, it is checked against published guidance from the World Health Organization, the US Centers for Disease Control and Prevention, the American Academy of Pediatrics or the UK National Health Service. Those pages are linked at the foot of the article — currently on 33 of 37 guides — so the original is one click away and you can see whether we have represented it fairly.

We do not cite other blogs, app marketing, or sources we have not opened and read. A guide that has nothing to cite because it is about choosing software rather than about a child’s body says nothing that needs citing.

How ranges are presented

Typical ranges stay ranges. Where health bodies publish a span — four to ten months for a first tooth, eleven to eighteen for walking — the guide gives the span rather than a midpoint dressed up as a target, and says what the wide end means. Charts are drawn from the same numbers as the table beside them, so a figure cannot quietly disagree with the text it illustrates.

Every guide also names the point at which something stops being a range and becomes a reason to speak to a professional.

What we do not do

• We do not diagnose, and we do not tell you what is wrong with your child.
• We do not claim medical review, and no clinician has signed off on this content.
• We do not invent statistics. If a number is not in a cited source, it is described qualitatively instead.
• We do not present Pixy as the answer to everything. The guides on choosing an app state where it is the wrong choice, and the app pages list what it cannot do.
• We do not publish sponsored guides, and nobody pays to appear in one.

Corrections and revisions

Guides are revised when the guidance underneath them changes or when we find something wrong. A revised guide shows its revision date, and the sitemap carries the same date, so you can tell a page edited last week from one untouched since publication.

If something here is wrong, tell us and we will correct it — support@pixykid.com. Corrections that change the substance of a guide are noted in the guide itself rather than made silently.